Successful nutrition messages are essentially CONSUMER-ORIENTED. This is the basic premise of the New Nutrition Conversation with Consumers. As a consumer-oriented communications technique, it is grounded in understanding what consumers know, believe, value, and do relating to food, diet, and nutrition. In other words, get your audience’s pulse by LISTENING, LISTENING, and LEARNING from the consumers themselves. This is the best way to achieve authentic, consumer-oriented messages.