Nielsen Insights: What Food-Related Causes of U.S. Consumers Care About Today?

A conscious awakening has occurred within the U.S. consumer packaged goods (CPG) and food grocery landscape. Shoppers are increasingly adopting a "healthy for me, healthy for we" mindset and aligning their personal beliefs with the products they purchase. Across communities and organizations in the U.S., consumers overall awareness and interest in reading labels is on the rise. This food and label literacy reflects shoppers’ desire to be more conscious and to make more informed product decisions and is fueling the demand for greater transparency.


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